Tact Grabs $15 Million Series B To Make CRM Easier To Use
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How Tact is using AI to make CRM easier to use
Customer Relationship Management (CRM) software is a vital tool for any business that wants to keep track of its customers and prospects. However, many salespeople find CRM software tedious and time-consuming to use, resulting in low adoption rates and poor data quality.
That's where Tact comes in. Tact is a startup that aims to make CRM easier to use by adding an intelligent layer on top of it. Tact uses artificial intelligence (AI) to turn any device into a smart assistant that can interact with CRM software through touch, voice, or chat.
Tact recently raised $15 million in a Series B funding round led by Upfront Ventures, with participation from Microsoft Ventures and existing investors Accel Partners and Redpoint Ventures. The company has raised more than $30 million to date and has customers such as GE, Kelly Services, and AES.
What Tact does
Tact works with Salesforce, the leading CRM platform, but plans to expand to other CRM tools in the future. Tact integrates with Salesforce and other data sources such as LinkedIn, email, calendar, and phone to provide a unified view of customer information.
Tact also leverages natural language processing (NLP) and machine learning (ML) to enable salespeople to interact with CRM software using natural language. For example, salespeople can use the Amazon Echo to ask Tact questions about their accounts, contacts, opportunities, or forecasts. They can also use Tact's smartphone app or chatbot to update CRM records, schedule meetings, or get recommendations.
Tact's goal is to make CRM software more user-friendly and accessible, so that salespeople can focus on selling rather than data entry. By using AI to automate and simplify CRM tasks, Tact hopes to increase CRM adoption rates and improve data quality.
Why Tact matters
Tact is one of the many startups that are applying AI to enhance existing enterprise software applications. By adding an intelligent layer on top of CRM software, Tact is trying to solve a common pain point for salespeople: how to use CRM software effectively without wasting time or effort.
Tact's approach is different from other AI-powered CRM solutions that focus on predicting outcomes or generating insights. Tact's use case for AI is to change the way salespeople use technology to do their job. By enabling salespeople to interact with CRM software using natural language and multiple devices, Tact is making CRM software more intuitive and convenient.
Tact's vision is to create a conversational AI platform that can connect any enterprise application with any device. By doing so, Tact hopes to transform the way people work with enterprise software and make it more human-centric.
Who Tact serves
Tact serves customers across various industries, but has a strong focus on the life sciences sector. Tact helps life sciences companies to improve their engagement with healthcare professionals (HCPs), especially in the wake of the COVID-19 pandemic that has limited in-person interactions.
Tact enables life sciences teams to connect with HCPs through multiple channels, such as video meetings, email, chat, and phone. Tact also helps life sciences teams to share compliant content with HCPs, such as product information, clinical studies, and patient education materials. Tact also collects feedback from HCPs and turns it into insights for sales and marketing teams.
Some of Tact's life sciences customers include Novartis, Sanofi, AstraZeneca, and Pfizer. Tact has also received investments from McKesson Ventures and dRx Capital, the venture fund of Novartis. Tact's vision is to create a next-generation engagement platform for biopharma that can support better patient outcomes.
How Tact stands out
Tact stands out from other CRM solutions by offering a unique combination of AI, data gathering, and user experience. Tact uses AI to make CRM software more conversational and natural, rather than requiring users to fill out forms and fields. Tact also uses AI to provide personalized recommendations and insights for salespeople based on their context and goals.
Tact also stands out by gathering data from various sources and integrating it with CRM software. Tact can pull data from email, calendar, phone, LinkedIn, and other sources to create a complete picture of customer interactions. Tact can also update CRM records automatically based on user actions and inputs.
Finally, Tact stands out by offering a seamless user experience across multiple devices and platforms. Tact can work with any device that has a microphone or a screen, such as smartphones, tablets, laptops, smart speakers, and smart watches. Tact can also work with any platform that supports voice or chat interactions, such as Amazon Alexa, Microsoft Teams, Slack, and WhatsApp. ec8f644aee